About CheerFinds

CheerFinds is an index of discount codes and sale offers for people shopping online in the United States. It is laid out like the contents page of a magazine rather than a shop window, because that is honestly what it is: a list of what other people are selling cheaply this week, printed with the conditions attached.

Who publishes it

The site is owned and run by Nimra Suhaib, at 2110 Rockport St, Windsor, Ontario, Canada. There is no parent company above us, no outside investor, and nobody outside this desk with any say over what goes on a page. The same owner publishes a handful of other shopping sites aimed at different readers. Full details sit in the imprint, and you can write to us from the contact page.

It is a small operation, which shapes everything else on this page. A person reads each entry before it appears. A person answers the messages.

What we actually publish

Retailers run promotions. Some of them need a code typed into a box at the checkout; others are simply a sale, where the price on the shelf is already lower. We collect both kinds, file them under the shop they belong to, record what each one demands of you, and print the date it stops.

• The conditions are on the entry, not behind it. A minimum basket, first orders only, selected lines — you can read it before you decide to click, on a narrow phone as easily as on a desk. Where the retailer wrote its own terms for the promotion, that wording is what we reproduce.
• An expired offer is labelled expired. On the morning its end date passes it leaves every live list and every count on the site, then sits for three weeks in a block headed “recently expired”, struck through, before it is unpublished altogether.
• Buttons announce themselves. Underneath every code control is a line telling you, in advance, that pressing it prints the code and opens the shop in a second tab.

What we deliberately do not publish

No star ratings, because we never surveyed anybody. No shopper counts, because we do not count shoppers. No “verified this morning” badge, because nobody can test several hundred codes before breakfast and we would rather tell you the truth about how the checking works. No countdown clock invented to make you hurry. If a figure appears on this site — a number of shops, a number of live offers, a discount — it was counted or it came from the retailer.

How the bills are paid

Follow an offer from here to a shop and buy something, and the shop may pay us a share of that sale through an affiliate network. You are charged exactly what you would have been charged arriving any other way, and paying us buys a retailer no position, no badge and no entry. The longer explanation is on the transparency page.

The standard we work to

We follow the IAB UK Affiliate Marketing Council’s Code of Conduct for Vouchers, version 4.0, which the affiliate networks enforce on publishers as a condition of working with them, together with Awin’s own Code of Conduct for Publishers and the FTC’s guidance on disclosing a paid relationship. Our coupon code policy walks through those rules one at a time and says what we do about each, so you can hold the site against the text rather than take our word.

When we get it wrong

Codes fail. Shops change their minds about conditions without telling anyone. When that happens we would genuinely rather hear about it: send it through the contact page and the entry comes down the same working day. Brands, photographers and networks asking for a removal get the same treatment, usually within a few hours, and we do not ask why.